That’s exactly what they did. They pulled the passes off sale just long enough for KIC, Facebook, TT, etc., to start blasting out “sold out!” posts. Then, magically, the very next morning, they’re back on sale—only at a higher price. It’s not that they sold a certain number of passes. They sold however many they happened to until a set date, then jacked up the price. Same old “Price goes up September 1!” Gold Pass gimmick—just slimier.
And look, for those who don’t listen to Tower Topics and for whatever reason care what I think: I’m totally fine with this IF it actually means a better product. I’ll pay for an improved experience. But if 2026 rolls around (assuming we even get Haunt—never underestimate Six’s ability to screw things up) and we’re stuck with a bunch of half-staffed, low-effort mazes besides the new ones then this whole thing’s going to blow up in their faces.
That said, I get why people are mad. Folks bought passes expecting the mazes to be included—like they had been for almost 25 years. Yeah yeah, I know someone will run in waving the T&Cs saying, “Technically they can do this!” (have fun at media day, by the way). But come on—this rollout was about as shady and non-transparent as we’ve all come to expect.
My take:
30% chance: They actually deliver something elevated, it catches on, and people come to see the upcharge as worth it.
70% chance: The new stuff is solid, but the rest is the same tired filler. People may feel like maybe Conjuring is worth it, but everything else is a ripoff. By 2026, sales dip, by 2027 the mazes are a Prestige perk, by 2028 they’re back in Gold, and by 2030, everything’s reverted to how it’s always been.
At the end of the day, Kings Island’s Haunt worked because the mazes were included, and that’s why the lines were huge. If you wanted haunted houses specifically, there’s already plenty of competition around here. So is this going to stand alongside Dent Schoolhouse, Land of Illusion, and the rest? Or is it going to be, in my brother’s words, “a crap sandwich, hold the bread”?
Your move, Kings Island.