I believe that the problem with these Christmas events at Six Flags and Cedar Fair is the same problem that is causing cost cuts all year long across the company that has actively chased off customers year-round
They sell these cheap season passes, especially the cheap meal plans and people are able to attend the park all year and average their cost per visit down to $25 or so. Including meals. When they added the season meal plans, it just gave people the ability not to spend money on each visit.
When Winterfest was added, the season pass price did not increase significantly. Now with these cheap season passes, the price actually went down. So there is no motivation for them in the short run to extend the operating season to include these events because they are just regurgitating season passholders and giving them more meals, etc.
Plus, there’s the incompetence of this company that only allows operations when is school is out. That’s because their attractions are mainly for children. Other more successful holiday events, such as Dollywood and Busch Gardens have significantly more operating days on the Christmas schedule. It’s expensive to put all these lights up for just 20 some days of operation.
also, the shorter hours of this event allow one time customers not to spend money in the park. It’s easy to eat elsewhere and not pay 20 some dollars for a mediocre quality meal. Parks like Dollywood and Busch Gardens tend to have longer operating days for this event, which encourages more in spending.
Back in the beginning, Winterfest unlimited admission, should have been an add-on to the season pass in my opinion. The meal plan should’ve never been implemented to begin with because season passes are designed to encourage spending on every visiit. But the meal plan definitely shoukd have ended at Labor Day.
I know if Winterfest goes away at Kings Island I am absolutely done buying season passes from this company. It’s the only thing that’s kept me renewing my season pass through all of this other awful cost cutting and reduced customer experience.
this makes me sad because the Winterfest events were my favorite events of all the theme parks in this region because of the Christmas lights. It had the most immersive lights in the mature trees, on the shrubs, on the centerpiece, tower, etc. Carowinds was my first personal favorite because they had about twice as many lights in each tree as Kings Island and even more trees with lights in them. It appears that’s going away this year.
Cutting out this event may save them a few bucks in the short run, but like all their other cost cutting it’s going to chase off customers in the long run IMO.