http://www.4-traders...onsor-15424075/

(I started a new thread as I felt the official announcement deserved its own thread separate from the speculation.)

This will make my parents, avid Diet Coke drinkers, very happy!

Will they have Fresca????

Other source: http://cedarfair.com/ir/press_releases/index.cfm?current_root=15&mode=story&story_id=361

Turns out Coke Is It!

Today Cedar Fair announces a comprehensive partnership agreement extending regional product introductions, multichannel marketing, and new product introductions. The ten year agreement exploits the captive audience asset and demonstrates the new FUN management team understands the value and concept of consumer switching costs.

Take a look here for more details:

http://www.ariva.de/...Sponsor-4313709

This announcement confirms my earlier analysis:

"Given changes in the corporate sponsorship recruitment, I would be surprised if FUN was not looking to best the beverage contract. Parks possess an asset which can be exploited in selection of products such as soft drink vendors--the concept of the power/value of product introduction to captured audiences. Essentially a park can "force" a consumer to try a different product. This is why drink companies are so eager to sign amusement parks. They can introduce new product whilst at the same time locking out competitors opportunities for product introduction. It is knowledge of this value which allows a park to effectively push for lucrative contracts. One can seriously doubt former management at Cedar Fair fully understood this dynamic or viewed it as an asset."

No doubt Pepsi choked on this news as it took the big gulp and digested the bitter elixir.

Pepsi has Mountain dew they will be fine.

Doesn't matter to me. I don't drink soda.

Hope they have Coke Zero! This is great news in my opinion!

Was hoping it went the other way but oh well. I'll just keep drinking water or when I want something different i'll choose one of those alcoholic beverages, even though 8 bucks for a beer is ridiculous in my mind it seems a better value than 5 bucks for a Coke.

You can get a 6 pack for $8 or even 30 cans for $15 if your feeling cheap

Disney Parks.

Universal Parks.

SeaWorld Parks.

Cedar Fair Parks.

All Coca-Cola chains now!

So will Luminosity continue next year without a sponsor? Or will it be Luminosity controlled by Coke?

It'll be Luminosity - Fueled by Marathon. I've already seen signs for it saying coming back in 2013.

Either brand at $3+ per bottle is ridiculous.

Either brand at $3+ per bottle is ridiculous.

The choice is simple. Don't buy the product if it is at $3.00 per bottle and see how fast the price comes down. If there is a steady drop in sales of bottle soda, the price will come down. As for beer at that high price, it is priced to prevent people from chugging beer after beer and getting drunk and rowdy. The higher the cost for beer, the less people will buy. People don't go to parks to down beer after beer. They go to have a good time. Now if they want to go after their day at the park and down a few brews, then more power to the, just don't drink and drive afterwards or you will be stopped.

3 for a bottle of Coke compared to universal.... universal's prices were very reasonable. 99 cents to refil a bottle? I believe bottles were like 2?

And don`t forget that I blieve Coke is also the official soft drink of Six Flags parks.

I wish they would bring in Arizona so I could buy Arnold Palmers.

So happy for this change after last weeks Shocktoberfest at CP. I did not buy 1 single pop all weekend due to it not being Coke, or at least having Dr. Pepper as an alternate. Very pleased at this news.

What other CF park is still Pepsi besides CP?

What other CF park is still Pepsi besides CP?

All CF parks that weren't acquired in the Paramount Parks acquisition.

...which would be, in addition to Cedar Point:

Valleyfair

Knott's Berry Farm

Dorney Park

Worlds of Fun

EDIT: Michigan's Adventure (thanks, CoastersRZ)

And associated water parks.

Energy drinks? Vault, please give us Vault!

"Do you want to live in a world with out Coca-Cola?" - Heisenberg.

There could be fantastic cost-cutting and revenue generating results from this as a result of buying power. This is good news.

Does this mean we will start seeing more freestlye machines pop up?

And don`t forget that Michigan`s Adventure, Interpreter!

I am more of a Pepsi fan myself, but anymore I drink sports drinks or water. I do like that we get to keep the Freestyle Machine, such a beautiful use of technology.

Holiday World still runs off of Pepsi. And wonderfully so, may I add. No price complaints here.