Cedar Fair announced healthy results from the FUNForward plan to increase revenues, visits, and profits:

http://www.cedarfair.com/ir/press_releases/index.cfm

Revenues up 5% or $40 million thru Labor Day.

On track to meet revenue and profit projections.

Plan to pay distributions of more than $2.00 per unit next year.

Predicting record Holloween season.

I wonder how much influence KI's Labor Day sale prices had on that. I know I've never seen so many people eating blue ice cream and coneys as I did on Labor Day. Obviously, it more than likely isn't making up 4 of the 5 percent revenue increase (or something like that), but I do wonder what the percent increase would have been without the sale. Here's hoping it showed them something about the effects of reasonable pricing on in-park spending.

but I do wonder what the percent increase would have been without the sale.

While it may have had some kind of impact, promotions like this usually pay off in the future more than the present.

i.e. When the family of four comes next year, the two children will be asking for blue ice cream & a hot dog.

Here's hoping it showed them something about the effects of reasonable pricing on in-park spending.

Couldn't have said it better!

Sadly I have to agree with brown with his "i.e. When the family of four comes next year, the two children will be asking for blue ice cream & a hot dog." statement.

Sadly I have to agree with brown with his "i.e. When the family of four comes next year, the two children will be asking for blue ice cream & a hot dog." statement.

And the parents might feel more goodwill towards the park from these special $1 deals, making them more likely to splurge on a hot dog and ice cream next time. Or, at the very least, make them feel better about splurging next time.

See this interesting blog post from a consulting firm that apparently studied Holiday World's "free soft drinks" pricing model: http://service360partners.com/uncategorized/service-means-leaving-money-on-the-table/